Web Style Guide

A guide to using the Wake Forest University template and Content Management System (CMS)

Colors

Primary Palette

The primary colors for Wake Forest University are Wake Forest Gold and black. These are the traditional colors of our University and evoke a rich heritage that has been part of Wake Forest from the beginning.


RGB: 167, 128, 49
HEX: A67F31


RGB: 0, 0, 0
HEX: 000000

Secondary Palette

The secondary colors for Wake Forest University are designed to complement our primary colors,
Wake Forest Gold and black. The secondary colors are subordinate to our primary colors. They should play a supporting role in their usage, complementing but never overpowering the primary colors.


RGB: 166, 44, 33
HEX: A62C1C


RGB: 110, 25, 67
HEX: 6D1942


RGB: 82, 76, 120
HEX: 514B77


RGB: 42, 100, 122
HEX: 2A6379


RGB: 66, 114, 54
HEX: 417225


RGB: 91, 135, 122
HEX: 598679

Neutral Palette

Neutral colors provide a visual stage for other colors and graphic elements. As the name implies, they should recede, allowing other visual elements to dominate.


RGB: 48, 45, 40
HEX: 312C28


RGB: 99, 88, 82
HEX: 625750


RGB: 163, 163, 163
HEX: A3A3A3


RGB: 205, 203, 204
HEX: CCCCCC


RGB: 242, 242, 244
HEX: EFEFEF