Web Style Guide

A guide to using the Wake Forest University template and Content Management System (CMS)

Universal Access

Wake Forest web pages should strive to meet the current accessibility standards detailed below. Section 508 of the Federal Rehabilitation Act, is currently the minimum guidelines for web page design. These standards not only ensure access to disabled users, but enhance content for all users.

Proper markup and semantics

Always use proper semantic markup for your web content. For example, all headings should be marked as headings (H1, H2, etc.). All lists should be marked up as lists (ordered or unordered). Never choose an HTML tag based on how it looks, as this may confuse screen readers for the blind.

Use alternate text for all images and text within your images

Always provide alternate (“alt”) text labels for content graphics or photographs you use on your pages, so that nonvisual users with screen reader software will have some indication of the presence and nature of your visual content. In our CMS, this can be entered in the “Alternate Text” field of selected media or through the HTML editor.

Provide transcriptions for all audio or video content

Consider providing transcription captions for critical audiovisual content in your site. There are transcription services that can supply transcripts relatively inexpensively, and all the major digital audiovisual formats can be adapted for transcription captioning.

Careful attention to your page headers and page titles

Always supply a concise, informative page title for your web pages, and make sure that the same content keywords appear in both your major page headers and the page title. Titles are the first and most important thing many readers see, as page titles form the basis for bookmark text and the title text in search engine listings. Your pages will be easier to understand, and will rank more highly in search engines if your titles and headings agree, and properly describe the content of the page.

Adapted from: Yale Web Style Guide